Customer Relationship Management (CRM) is the process by which companies manage their relationships with current and potential customers. These relationships are managed through a combination of practices, strategies, and technologies. These methodologies are used to acquire new customers, engage with current customers, and grow the customer base across the entire customer lifecycle. By staying connected to your customer base you are able to make sure they are satisfied with your organization in its current state and get ideas on how to grow and evolve.
Customer relationship management (CRM) is vital for any company. Your company needs to know whether or not your customers are satisfied with your current product or service. Was the process easy? Was the product delivered on time? Was the customer service helpful or aggravating? How will you know that if you do not engage with them? Making sure your organization is focused on your customers is instrumental in ensuring its survival. And when your company wants to grow, CRM can provide opportunities to acquire new customers.