Data Visualization is the process of translating information into a visual format such as a graph or chart. By turning large data sets into graphs, maps, charts, graphics, or more, the information becomes more easily digestible and insights, outliers, trends, and patterns that may have otherwise been overlooked become obvious. Programs like Tableau, Google Charts, and Visual.ly are utilized to translate data into graphics. Data visualization is also sometimes called information visualization and statistical graphics.
Data Visualization is a fantastic way to garner insights from your organization’s data. It breaks down mountains of data into easily digestible chunks. By putting the information into colored, visually stimulating charts, patterns are more easily recognizable. Risks, trends, and opportunities are discovered through the clear representation of the data. Data visualization can help your company take the right steps moving forward to avoid pitfalls and capitalize on opportunities. If you are unsure where to begin, reach out to a company that specializes in it; they can help your organization identify patterns and trends in order to move forward.