Over-the-Top (OTT) refers to the method of delivering media, videos, and on-demand content over the internet as opposed to delivery via older broadcast technologies. It is called over the top because it is delivered ‘over the top’ of another platform. Over-The-Top content is accessed through internet-connected devices such as smartphones, smart devices, tablets, computers, and gaming consoles. For example, streaming through a PlayStation. OTT encompasses television, audio, messaging, and voice calling. Video-on-Demand is a common type of Over-the-Top service.
The main benefit of Over-the-Top is its popularity. Most people are consuming some sort of Over-the-Top streaming content, with no indication of stopping or slowing down. People want more control over what they consume as well as the quality of what they consume. Your company can provide that within your specific industry. The kind of content or service your industry needs will vary, but OTT typically has better video quality, improved targeted advertising, access to on-demand content, and provides a customized viewing experience. With the service continuing to boom, now is the time to add OTT to your company’s repertoire.